Blue Ocean Shift by W. Chan Kim and Renee Mauborgne

Blue Ocean Shift is a practical guide to moving beyond fierce competition and creating uncontested market space. Expanding on the global bestseller Blue Ocean Strategy, the authors provide a step-by-step roadmap to help businesses unlock new growth and innovation.

Using real-world case studies and actionable tools, the book explains how to:

• Reconstruct market boundaries

• Discover hidden demand

• Develop value innovation

• Systematically test and implement new ideas

Clear and implementation-focused, Blue Ocean Shift is ideal for entrepreneurs, business leaders, managers, and students who want to grow strategically without competing on price alone.