Start with why by Simon Sinec (553)

Start With Why by Simon Sinek is one of the most influential leadership and business books of the last decade, offering a transformative approach to understanding what truly drives people, organizations, and movements. Based on Sinek’s widely viewed TED Talk—one of the most popular of all time—the book introduces the powerful framework of the Golden Circle, which explains why some leaders inspire loyalty and action while others struggle to create meaningful impact. For entrepreneurs, managers, marketers, and anyone wanting to influence or inspire, Start With Why delivers a clear blueprint for success built on purpose.

The central idea of the book is simple yet profound: great leaders and successful organizations think, act, and communicate starting with “why”—their purpose, cause, or belief. According to Sinek, most people and companies begin with “what” they do or “how” they do it. But the most influential leaders—such as Steve Jobs, Martin Luther King Jr., and pioneering companies like Apple—build everything around why they exist. This fundamental shift allows them to connect with people on an emotional level, creating trust, loyalty, and long-term influence.