E-Myth Revisited by Michael E. Gerber (212)

The E‑Myth Revisited explores the pivotal misconception plaguing many small business owners: the belief that being skilled at a craft naturally makes one equipped to run a business. Gerber challenges this “Entrepreneurial Myth” and argues that true business success requires mastering three roles:

• The Technician – the craftsman doing the work

• The Manager – the organizer ensuring consistency

• The Entrepreneur – the visionary guiding long-term direction

He emphasizes the importance of designing scalable systems—transforming your business into a model that could, conceptually, be franchised—even if franchising isn’t your goal, so the business doesn’t rely solely on you

• Publication Date: June 27, 2023
• Pages: 288 pages
• Publisher: Harper Business
• ISBN‑10: 0063357054
• ISBN‑13: 978‑0063357051