48 Hour Start Up by Fraser Doherty MBE

Ever dreamed of starting your own business but felt overwhelmed by the time, money, or technical skills required? Fraser Doherty, founder of the multi-million-dollar SuperJam brand, shows you how to turn an idea into a real business in just 48 hours. In this practical guide, Doherty shares his step-by-step process for building a microbusiness from scratch—perfect for students, aspiring entrepreneurs, and anyone looking to start a side hustle.

What You’ll Learn:

• Rapid Business Launch: From idea to product in a single weekend.

• Microbusiness Model: How to start small, keep costs low, and scale over time.

• Marketing Made Easy: Simple strategies for branding, social media, and reaching customers.

• Real-Life Insights: Learn from Fraser’s own experiences, mistakes, and success stories.

• Tools & Resources: Practical tips for creating a website, designing products, and managing operations efficiently.

This book emphasizes action over theory, helping you avoid analysis paralysis and get your business off the ground quickly. Whether you want to test an idea, earn extra income, or take the first step toward entrepreneurship, 48 Hour Start-Up is your practical roadmap to starting smart, fast, and confidently.