Start with why by Simon Sinec (134)

Start with Why (2009) unpacks what truly drives inspired leadership and lasting success. Simon Sinek introduces the Golden Circle—a framework rooted in the core question “Why?”, followed by “How?” and “What?”. He argues that influential leaders and organizations don’t sell what they do—they lead with why they do it. Through examples like Martin Luther King Jr., Steve Jobs, and Apple, Sinek demonstrates how starting with purpose can galvanize movements and foster enduring loyalty

• Publisher: Penguin (UK)
• Publication Date: 2011 reprint
• Format: Paperback
• Pages: 256
• ISBN‑13: 978‑0241958223
• Dimensions: ~12.9 × 1.6 × 19.8 cm