Influence by Robert B. Cialdinin (94)

“Influence” by Robert B. Cialdini is the definitive guide to understanding the psychology of persuasion. Backed by decades of research, this bestselling classic reveals the six universal principles that drive people to say “yes”—and how to ethically apply them in business, marketing, and everyday life.

• Title: Influence: The Psychology of Persuasion
• Author: Robert B. Cialdini, Ph.D.
• Publisher: Harper Business
• Publication Date: Originally published in 1984; revised and expanded edition released May 4, 2021
• Format:  Paperback
• Pages: 592 (Revised Edition)
• ISBN: 9780062937650 (Revised Paperback)
• Genre: Psychology, Marketing, Business, Self-Help